Roofing Exterior Innovations

Serves Leesburg, FL

35244

Hired 18 times

15 employees

3 years in business

Not yet available

4.6

This pro accepts payments via Apple Pay, Cash, Check, Credit card, Square cash app, Venmo, and Zelle.

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Credentials

Background Check

Justin Bratton 
Completed on 4/17/2023 

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Introduction

My name is Justin. My focus is on quality over quantity. I, the license holder visit every job during the build process. Smaller family oriented company that builds 3 to 5 roofs a week. That’s the way I’m able to keep my overhead and prices low and standards high that the bigger companies just can’t offer.

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Q&A

What should the customer know about your pricing (e.g., discounts, fees)?

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My prices are very competitive but not the cheapest. I’ve negotiated competitive pricing with my roofing suppliers by guaranteeing I buy a certain amount each year and buy some products in bulk, but I pay my installers above industry standard to keep them happy and motivated and sometimes can’t match the lowest bid a homeowner might get.

What is your typical process for working with a new customer?

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Initial meetup at the property with the customer to understand their vision of what they want and then give an estimate for the cost of the improvements. If the homeowner chooses us and signs up, the typical roof usually takes less than a month to complete from the time you sign a contract. Special order materials, old permits that were never closed and extreme weather can slow the process down.

What education and/or training do you have that relates to your work?

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I’m licensed throughout the state which also means that I can be licensed almost throughout the rest of the country

How did you get started doing this type of work?

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My grandfather was a roofer and and back in the late 80’s he had a contract with Walmart so I would sometimes go with him on the weekends so I could get up roofs without getting into trouble for it. I was 8-10 years old at the time. But I started my career as an electrician because I thought roofing was too hot. Then 2008 happened and was laid off as a commercial electrician and on my way home I saw 3 or 4 roofs going up and the recession didn’t seem to affect them in Florida. So I switched careers and never looked back.

What types of customers have you worked with?

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Mostly homeowners, but I’ve worked with general contractors, buyers and sellers agents, and business owners

Describe a recent project you are fond of. How long did it take?

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The project pictured above. Done in March of 2023. Perfect time of the year to be working outside and overlooking Lake Brantley. Had to coordinate a re-roof, a 3,300 square foot addition, and detach and reset 118 solar and 6 pool solar panels.

What advice would you give a customer looking to hire a provider in your area of work?

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I wouldn’t go with a company too big. I think for the contractor to effectively look after every job 5 to 10 million a year in sales is the sweet spot. Companies that do more than 20 million or have multiple locations you just become a number and the person that sold you the job doesn’t normally have anything to do with it from that point on. I think the person that sold you the job should be with the customer all the way through. It makes him a better sales person, have a better understanding of how the roof goes on when he’s at every build, less likely to miss the small details or special instructions like what we do with the satellite dish or gutters. If the the person sells the job and walks away from it, a lot of that stuff is missed because his only focus is to sell the job. This is the main reason why I opened up my roofing company in the first place.

What questions should customers think through before talking to professionals about their project?

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The obvious is to make sure the contractor is licensed and insured but every building department verified that before they will issue the permit. Color of the roof is important. Especially if you plan to paint the house after it’s done. My advice is to pick a shingle color that matches both the existing color and the color you want to change it to. In my experience people only follow through with painting the house about half the time

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